The No.1 Fan is a football gift designed to appeal to football fans of all ages. This is a hologram protected official licensed product from the UK's leading sporting brands.

The No.1 Fan sways his hips, and waves his scarf when a button on the base is pressed. The button also triggers audio samples of chants or songs that relate to the team, e.g. 'You'll never walk alone' for Liverpool FC or 'Glory Glory Man Utd' for Man Utd. The chants are sung by a crowd but with the lone voice of the single Fan projected forward.

The No.1 Fan is made of a mixture of ABS and plastic but is clothed in fabric jeans and a fabric mini replica team shirt.

It is 23cm (9 and 1/4 inches) tall, including the base, which is itself just under 3cm (1 and 1/4 inches). It conforms to all UK and EU standards and regulations and the WEE directive.

This is a great impulse purchase for every fan of any team.

We have negotiated licences with Liverpool FC, Manchester United FC, Arsenal FC and Chelsea FC. The No.1 Fan will launch with those 4 clubs in August '09. We are adding eight more UK clubs, three European and several national sides in the months following the launch.

Our market research indicates that these toys will be a massive hit with fans of all ages, particularly as gifts.

For those whose mantra is TEAM, KIDS, WIFE (in that order), this little fella is a must have. The No.1 Fan is all about the fans, the people who get behind the team every week, proud to wear the shirt and sing the chants.

He's like your best mate but never asks to borrow money off you. He's also very good at winding up fans of other clubs. And how much fun is that?!

The No.1 fan - The All Singing, All Dancing Football Fanatic